Is it me, or is it Meta? marketers ask.
  • Rentlar@lemmy.caEnglish
    45·
    7 months ago

    Since February 14th, [Advantage Plus] has overspent on numerous occasions and ignored the cost caps we have in place on it,” he said.

    If only I could wave my hands, say “AI” and use it as an excuse to steal money from advertisers, but only companies as scummy as Meta can get away with that kind of scam.

  • Boddhisatva@lemmy.worldEnglish
    25·
    7 months ago

    I’m picturing a rogue AI secretly embezzling all the ad money and building a huge pile of cash to fund a robot factory in order to build itself a body.

  • Lvxferre@mander.xyzEnglish
    25·
    7 months ago

    Cory Doctorow, enshittification: “finally, they [platforms] abuse those business customers to claw back all the value for themselves”.

    That is exactly what is happening here; AI is just an excuse, not the reason.

    • Cuttlefish1111@lemmy.worldEnglish
      523·
      7 months ago

      The American Spring, much like the Arab spring, is finally upon us. How delicious BiBi brought it on all by himself and his ego.

      Edit: I know the shills/bots and 1% hate this post

        • Cuttlefish1111@lemmy.worldEnglish
          019·
          7 months ago

          Yes, it is global. Were your protests effective? The protests in America are working, finally, were they working before? Can’t take a win ? Jfc miserable people

          Brrr Israelis chilled Brrrr

          • Lvxferre@mander.xyzEnglish
            9·
            7 months ago

            Context. Please look at the context.

            OP is ultimately about Faecesbook/Meta demanding more from advertisers than it used to, and using “cuz, uh, AI! It’s smurrt!” as justification. I brought enshittification up because FB is clearly on that step of enshittification - after it screwed with the users, now screwing with businesses.

            If there was any sort of protest against FB going nuts, it would be when they screwed with the users. If there was any, it failed - because that step of enshittification is already complete.

            What you’re talking about (“brrr Israelis chilled brrr”) is at most sideline related. Don’t confuse the arsehole with the pants, OK?

  • Breve@pawb.socialEnglish
    13·
    7 months ago

    I bet the AI was tuned to select ads that maximize both profit and engagement for Meta over maximizing either profit or engagement for the advertiser. Totally working “as intended”.

  • Kid_Thunder@kbin.social
    12·
    7 months ago

    The best part is when the business customers had to use an AI chatbot for support which was as helpful as the AI Adbot.

    • nehal3m@sh.itjust.worksEnglish
      7·
      7 months ago

      Oh no, it sounds like you’re experiencing some challenges with your Meta advertising. Our advanced AI tools are designed to optimize your campaigns automatically. Sometimes, adjustments in strategy can help improve performance. Have you considered exploring different audience targeting options or ad formats? Feel free to experiment with different settings to find what works best for you! If you have further questions, our support team is not here to assist you.

  • downpunxx@fedia.io
    101·
    7 months ago

    Facebook is evil. This has been shown in any number of countless ways in the past decade. If you advertise on Facebook and therefore look to monetize that evil to your benefit, I hope you get screwed with your pants on.