There has to be a meaningful number of companies where each individually is spending more on adobe licenses than it would cost them to pay a bunch of developers to get gimp to the point where it is a fully sufficient alternative. But hey, the only thing more important to capitalists than making profit seems to be, to not go for cheaper FLOSS options, rather than spending pointlessly large amounts of money on proprietary software…
Importantly you need to trace the execs who copied it, not the ones who decided to try it the first time. Giving things a try and not immediately throwing it away when it isn’t perfect is a good thing and behavior that needs to be encouraged. The problem is when others start copying it blindly because it is new before it could demonstrate benefits. It’s the people jumping on hype that are the problem, not the people giving new things a try, even if they may fail.