GeneralRetreat@beehaw.orgtoTechnology@beehaw.org•Elon Musk has made Twitter CEO Linda Yaccarino's job even harderEnglish
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1 year agoI’m convinced that Musk is involved in some kind of Brewster’s Millions situation with Twitter.
I also feel sorry for the CEO (well, not really) as they’re clearly being set up as a scapegoat for the inevitable failure that Musk’s erratic and short-sighted behaviour will cause.
Interesting approach, but I can’t help but feel the actual utility is fairly limited. For example, I could see it being useful for large corporate creative studios that have contractual / union agreements that govern AI content usage.
If they’re using enterprise tools that build in C2PA, it’d give them a metadata audit trail showing exactly when and where AI was used.
That’s completely useless in the context where AI content flagging is most useful though. As the quote says, this provenance data is applied at the point of creation, and in a world where there are open source branches of generation models, there’s no way to ensure provenance tagging is built in.
This technology is most needed to combat AI powered misinformation campaigns, when that is the use case this is least able to address.