A good example of this scam that sticks out to me is plastics recycling. The marketed goal is a circular, sustainableTM plastic economy. The real goals are uninterrupted plastics manufacturing and the maintenance of tax receipts from plastic goods consumption. Industry and government simply do not want less plastic in the world.
YT will likely attempt to play creators and viewers off one another. Similar to how hospitality does so with patrons and staff re: tips. You could see a FUD campaign aimed at anyone republishing their work on competitor sites.