The entire instance seems to be engaged in an opinion shaping campaign
That’s too subtle a statement. It is a willful, bad-faith, full-on attack on objective reality via the rewriting of historical facts, redaction of massive volumes of information and constant aggressive, knee-jerk silencing of voices.
As such, it can also be described as a malicious assault on the mental health of individuals and society as a whole. Their actions a clear example of the type of repressive, miserable society they would have us live in, if given the chance by hook or by crook.
Don’t forget millions upon millions of low-information, low-empathy voters and non-voters who let it happen, many who still lazily believe that corporations are our friends, that “what’s good for walmart and Exxon is good for 'Murica”, that they are still the client and not the product, and the far-reaching implications of this.